To celebrate National Hispanic Heritage Month, Glassdoor will highlight several influential employees within the Latinx community across the marketing, engineering, product, and workplace experience verticals throughout September and October. These leaders are diverse, passionate, and driven, and are incredible examples of how the Latinx community isn’t monolithic.
Meet B2C Email Marketing Specialist, Clarissa Trabanino. She spearheads the consumer email marketing strategy at Glassdoor, encouraging our audiences to visit our blog and engage relevant conscious job seeker content. Trabanino is also the education lead of LaFamilia ERG, helping to guide our Latinx employees to share their cultural narratives within the workplace and beyond.
We sat down for a Q&A with our B2C Email Marketing Specialist at Glassdoor, Clarissa Trabanino, to learn more about her and how she plans to celebrate NHHM.
Q: Share your career journey. What led you down the path of your current profession?
A: In college, I was a language major (primarily focusing on Spanish, French, and Portuguese) and a Latin American Studies major. Though I never intended to make a career out of it, I was pre-med the entire way. After pouring myself into a path to med school, I decided it just wasn’t what I wanted in my last semester in college. I took a job right after college that was technically based out of SF, but that had me in Brazil 75% of the time, doing partnership and a hybridized sales + GTM role. I loved my time in Brazil, and had it not been for the toxic company culture, I probably would’ve stayed there longer than I did.
Out of the blue, an opportunity for a marketing role at Walmart landed on my lap, and I took it. It was a contract role that had an end date, which was perfect for me. I would test out the waters and see if it was what I loved. And I did! I learned more than I bargained for, and it was a great experience. At the end of the day, what’s meant to be will be, and though the learning was great, I didn’t quite align with the company. That leads me to my current role in Glassdoor. One where I finally found the sweet spot between the company and the role I love. I’m super young, so I’m excited to see where my career takes me, but I’ve been grateful for all the opportunities I’ve received and the people I’ve met along the way.
Q: Speak a bit about your cultural background. How has your heritage shaped your professional and personal journey?
A: I was born and raised in Miami by two Guatemalan parents who immigrated quite young to this country. At 17, my father crossed the border twice until he made it here. Both he and my mother grew up in Guatemala’s neighboring towns but ironically ended up fully meeting and dating in Miami. My parents are the two hardest working individuals I know, and they’ve instilled a hustler’s mentality in me since day one. For my mother, education was the most important thing to her. My sister and I were always told that our degree and education in this country would be the key to our strength and independence as women. She always said it was, “The only inheritance they were able to promise us.” As the daughter of two immigrants who attended high school in this country, having graduated from a prestigious institution, I feel an inherent responsibility to make them proud and bring the Latinx community up whenever I can. Family is one of the most important things to me, and my cultural background has bestowed a duty on me of always pushing forward, not only for myself but also for my family.
Q: Do you feel that Glassdoor has celebrated and supported your Hispanic identity and surrounding community, and if so, how has it successfully done that? If not, how could it do so better?
A: I do. I have 0 shame in being the loudest voice in the room, and being the “Latin” voice in a room and Glassdoor has made me feel like I can always bring my authentic self to work. Of course, there’s still work to be done. I would love to see all the Hispanics at Glassdoor be a bit more united and come together to solve the issues at hand. That takes work, though, and trust! But I feel like all the efforts going on now are really helping make that happen.
Q: What does National Hispanic Heritage Month mean to you, and how are you planning to celebrate this year?
A: If you ask me what my favorite thing about myself is, without missing a beat, I’ll answer, “Being Latina.” Being Latina, to me, manifests in so many ways. In my love for music and dancing, it’s there in my love for bringing people together, for making anything a party, for forming community whenever I can. It’s the seasoning you can’t learn; it’s part of the package deal. NHHM, to me, means taking that flavor and sprinkling to those who probably don’t even know what it is. It’s about teaching people and opening up space for conversation, for questions. And it’s about a giant party. A party in the form of literature, film, music, food that our people produce, and we all love.
Q: How do you feel about being the Education Lead of Glassdoor’s LaFamilia ERG? What impact are you striving to make at Glassdoor with the ERG?
A: I never thought my major could come so in handy in my professional career. But here you have a Latin American studies student now spreading what she knows to a group of people that genuinely cares to know and learn, which is pretty phenomenal. My main goal is to learn one thing for every one thing I teach. I mean, what’s the point in teaching if you don’t also learn along the way. I think that’s the whole goal of the ERG. You have these folks who are experts about their own ERG’s coming together and seeing where things align, where they’re very different and seeing how to move forward in a way where we come out of conversations a little more versed, a little humbled and above all with the understanding that no one person knows everything and that’s the point.